michirico / michirico
michirico is a brand directed by photographer masacova!
The slightly surreal and humorous michirico items created by her, who has been involved in manufacturing through photography for many years.
We value a nostalgic worldview that is not influenced by trends, centering on themes that remind us of childhood memories.
We transform the photos we take while traveling and the inspiration we get from our daily lives into things that can be worn, used, and loved every day.
I strive to create products that make you feel like you're finding a story in everyday life.
The slightly surreal and humorous michirico items created by her, who has been involved in manufacturing through photography for many years.
We value a nostalgic worldview that is not influenced by trends, centering on themes that remind us of childhood memories.
We transform the photos we take while traveling and the inspiration we get from our daily lives into things that can be worn, used, and loved every day.
I strive to create products that make you feel like you're finding a story in everyday life.
