ELfinFolk began in 2018AW as a clothing store for small dim unitive folk living in a kingdom that lies deep in a forest.

There is a certain nostalgia and a wonderful fantastical feeling that comes from this children's clothing brand, much like the elfin folk it was named after, beings which we believe exist but cannot be seen by the eye.

Each item is carefully created by our craftsmen from the best materials gathered from across the country and can be worn for any occasion as little children (or mischievous elves) go through their daily adventures.

We find that childhood is over far too quickly, so it is our hope that clothes which become too small for our children remain as heart-warming mementos of those magical days.