michirico is a brand directed by the gifted photographer masacova!.

After many years of creating emotions through her works of photography, she now creates fashion items with a sense of humor and surrealness with michirico.

The brand stays true to its core theme of recreating childhood memories and values a nostalgic perspective of the world that is not affected by passing trends.

Inspired by photographs from past travels and scenes of every day life, we shape and create products that can be worn and used daily.

It is our goal to create items that find a story in every day life.